Privacy Policy

Information We Collect

We may collect information that you choose to provide to us, including:

• Your name;
• Email address;
• Telephone number;
• Mailing address;
• Information you submit through online forms, chat tools, email links, or telephone calls;
• Information about the legal issue for which you are contacting us;
• Documents or other materials you choose to provide; and
• Any other information you voluntarily submit to us.

We may also automatically collect certain information when you visit or interact with the website, including:

• IP address;
• Device information;
• Browser type;
• Operating system;
• Pages viewed;
• Referring website or source;
• Date and time of visit;
• Approximate location information derived from your device or IP address;
• Interactions with website forms, buttons, telephone links, and other website features;
• Advertising click identifiers, including Google click identifiers when applicable;
• Cookie identifiers and similar online identifiers; and
• Other information collected through cookies, pixels, tags, analytics tools, advertising tools, and similar technologies.

Cookies, Analytics, Advertising, and Similar Technologies

We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate the website, measure website performance, understand how visitors use the website, determine how visitors found the website, measure the effectiveness of our advertising, prevent fraud or abuse, and improve our services.

These tools may include Google Analytics, Google Ads, Google Tag Manager, call-tracking providers, website hosting providers, website developers, marketing vendors, analytics vendors, and similar service providers.

You may be able to limit or disable cookies through your browser settings. Some features of the website may not function properly if cookies are disabled.

Use of Google Ads and Enhanced Conversion Measurement

For advertising measurement and attribution, we may provide limited contact identifiers, such as email address, telephone number, name, or mailing address, to Google or similar advertising and analytics providers.

We use this information to measure advertising performance, attribute inquiries to advertising campaigns, and understand whether our advertising results in consultations, retained clients, or other business outcomes.

We do not knowingly provide Google Ads or other advertising platforms with the facts, substance, documents, or details of your legal issue for enhanced conversion or advertising attribution purposes. We do not provide credit reports, Social Security numbers, dispute letters, background check reports, case narratives, legal documents, medical information, financial account documents, or other detailed legal materials to Google Ads for enhanced conversion measurement.

We may use generic conversion labels, such as "lead," "consultation," "qualified lead," or "client retained," which are not intended to disclose the nature of your legal inquiry.

How We Use Information

We may use information collected through this website to:

• Respond to inquiries;
• Evaluate whether we may be able to assist you;
• Communicate with you;
• Schedule consultations;
• Provide legal services if we agree to represent you;
• Maintain records of inquiries and communications;
• Operate, maintain, secure, and improve the website;
• Measure website traffic and advertising performance;
• Attribute inquiries to advertising campaigns or referral sources;
• Detect, prevent, or address fraud, abuse, security issues, or technical problems;
• Comply with legal, regulatory, ethical, and professional obligations;
• Enforce our rights; and
• Carry out any other purpose disclosed at the time information is collected or with your consent.

Disclosure of Information

We do not sell your legal inquiry information for money. We do not disclose the substance of your legal issue to unrelated third parties for their own independent marketing purposes.

We may share limited identifiers with advertising and analytics providers, including Google, solely to measure our own advertising effectiveness. To the extent applicable privacy laws treat this type of advertising measurement as "sharing," "targeted advertising," or a similar regulated disclosure, you may opt out of our future use or disclosure of limited identifiers for advertising measurement or attribution by contacting us at contact@st-legal.com.

We may disclose information to:

• Attorneys, staff, contractors, and personnel working with Sherman & Ticchio PLLC;
• Website hosting providers;
• Website developers and technical support providers;
• Intake, phone, chat, email, and customer relationship management providers;
• Analytics and advertising providers, including Google, for measurement and attribution purposes;
• Call-tracking providers;
• Data storage, security, and document-management providers;
• Co-counsel, referring counsel, or local counsel, where appropriate and consistent with our professional obligations;
• Courts, opposing parties, government agencies, or others when required or appropriate in connection with legal representation;
• Service providers that help us operate our firm or website;
• Law enforcement, regulators, courts, or other parties when we believe disclosure is required by law, court order, subpoena, legal process, professional obligation, or to protect rights, safety, or property; and
• Other persons or entities with your consent or at your direction.

Service providers that receive information from us are authorized to use the information only as necessary to provide services to us, comply with law, protect security, or perform other permitted functions.

Confidentiality of Legal Inquiries

Information you submit to a law firm may be sensitive. However, submitting information through this website, by email, by chat, or by telephone does not by itself create an attorney-client relationship.

We take reasonable steps to protect information we receive, but no website, email system, phone system, advertising platform, analytics platform, or internet transmission can be guaranteed to be completely secure. You should avoid submitting highly sensitive information through this website unless necessary. Highly sensitive information may include Social Security numbers, full account numbers, passwords, credit reports, background check reports, medical records, tax records, or other sensitive documents.

If we agree to represent you, information relating to the representation may be protected by attorney-client privilege, attorney work-product doctrine, professional responsibility rules, engagement agreements, court rules, protective orders, and other protections. Those protections may impose duties beyond this Privacy Policy.

Information You Should Not Submit Through the Website

Unless we specifically request it, you should not submit:

• Social Security numbers;
• Full financial account numbers;
• Passwords;
• Complete credit reports;
• Complete background check reports;
• Medical records;
• Tax records;
• Government identification documents;
• Highly sensitive personal documents; or
• Any information you do not want transmitted through an online form, email, chat, or website system.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information collected through this website. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We may retain information for as long as reasonably necessary to respond to inquiries, evaluate potential matters, provide legal services, maintain business records, comply with legal and professional obligations, resolve disputes, enforce agreements, measure advertising performance, and operate our firm.

Retention periods may vary depending on the type of information, the purpose for which it was collected, legal requirements, professional obligations, and our legitimate business needs.

Third-Party Websites and Services

This website may link to third-party websites or use third-party services. We do not control the privacy practices of third parties. You should review the privacy policies of any third-party websites or services you use.

Third-party services used in connection with this website may collect information directly from your browser or device. Their collection and use of information may be governed by their own privacy policies and terms.

Children's Privacy

This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take reasonable steps to delete it.

United States Processing

Sherman & Ticchio PLLC is located in the United States. If you access this website from outside the United States, you understand that your information may be collected, processed, stored, and used in the United States.

Your Choices

You may contact us to request that we update, correct, delete, or limit the use of information you submitted through this website, subject to legal, ethical, professional, litigation, security, and business recordkeeping obligations.

You may opt out of our use or disclosure of limited identifiers for advertising measurement or attribution by contacting us at contact@st-legal.com. If you opt out, we will take reasonable steps to stop using your information for future advertising measurement or attribution purposes, subject to technical limitations, legal obligations, and information that has already been processed or retained by our service providers.

You may disable cookies through your browser settings. You may also use tools provided by Google or other advertising or analytics providers to manage certain advertising or analytics preferences.

We may not be able to delete, change, or stop using information that we are required or permitted to retain or use for legal, ethical, professional, litigation, security, fraud-prevention, or business recordkeeping reasons.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Your continued use of the website after changes are posted means that you accept the updated Privacy Policy.

Contact Us

Questions about this Privacy Policy or requests regarding your personal data may be directed to: